Yesterday in Paris, colette released 60 pairs of Cobrasnake designed shoes from the Vans Vault collection. By 2pm there was a line of sneaker and fashion fans lining the block aroundthe store waiting to buy the limited shoes, inspired by iconic California burger joints. The shoes sold out within 45 minutes of the release.
The Cobrasnake shot photos of the event for his highly trafficked blog (www.thecobrasnake.com) and signed the signature Colette + Cobrasnake shoe boxes while wearing an event appropriate Burger motif T-Shirt with boardshorts decorated by fries. The celebration of the release took place last night at La Maison Mere in the 9th Arrondissement of Paris. One hundred friends of colette, The Cobrasnake and Vans ate burgers, competed in a coloring contest and enjoyed drinks and refreshments.
Since 1997, colette has been the arbiter of cool, creating a unique shopping environment that is ever-evolving and always ahead of the curve. A house for fashion and culture enthusiasts alike, the colette store is located in the heart of Paris and its influencecircles the globe. www.colette.fr. Over the past eight years, “The Cobrasnake” has become the definitive photographer of global hipster culture, shooting everything from Indie Rock bands playing basementparties to DJ’s spinning the latest remixes in exclusive clubs. His much imitated website, the first nightlife photo blog, gets over 500,000 unique visitors a month. In the past year alone Mark has traveled to over 75 cities in 15 countries shooting parties and events, constantly searching for the latest trends and hottest fashions. Vintage clothing, Southern California Americana and a sense of whimsy influence his style, creating a natural fit with the Vans brand.
For more information about Vans, check out vans.com