Blue Blood starts this winter season with the ‘Give Blood Campaign’, a campaign with a funny side but also a serious message. The campaign is a challenge for the real denim freak.

When you are a denim lover you can sign up at the Blue Blood stores to register for the ‘Give Blood Campaign’ when buying a denim from the Special Dry Goods line. Participate in this campaign means that you have to return your pair of jeans next year and then receive a new one to wear it for another year. Let it blood, wear it as much as possible. You know what they mean.
The retuned and hopefully good worn denims will be cleaned by Blue Blood, repaired, numbered and repacked. So real lovers of the jeans can buy a unique, one of a kind, worn denim.

If you think this is a good marketing stunt and Blue Blood can make more money out of one pairs of jeans, than you are wrong. The proceeds of the worn denims will be donated to the real blood bank. The Red Cross.

So buy one of these denims and Give Blood!