Joined by a single cause, comfort, sloggi introduces the world's first brief made from extra-combed cotton spun around elastic Lycra®. sloggi Basic offers complete freedom of movement, while keeping its shape wash after wash.

In 2004 Sloggi Hot Hips turns the ‘natural law of briefs’ upside down, with original laser cut technology replacing elastic waistbands and leg seams and Sloggi Men even made it to outer space! Paolo Nespoli wore them during his STS-120 mission in 2007. 1,3 billion sloggis sold since 1979, 126 produced every minute and #1 selling brief in Europe.

design: A-Studio
implementation: Bart Gloudemans