06 Nov 2015

The Mini Factory

Petit Bateau is back with a new international campaign, ‘The Mini Factory’, that pays homage to what made the brand’s success: the quality of its products, combined with a strong knowledge and affection for children and their personalities; creative, free and full of energy.

The international brand film, created by BETC, is the first since 2010 and launches a new signature for Petit Bateau: ‘For Serious Kids’.

Petit Bateau invites us into a dreamt up factory, straight out of a kid’s imagination, where we follow a tiny quality controller around his incredible, secret factory where the Petit Bateau clothes are made and tested according to a somewhat different procedure.

design: A-Studio
implementation: Bart Gloudemans